Who is Matt MacDougall?

I'm Matt MacDougall, a builder near Indianapolis. I run Guidance Systems, an applied-AI practice that helps teams build AI that helps them think, not just move faster. I founded Rocket Web in 2010 and still own it. A CEO runs it day to day; I contribute to the direction, open-source tools, and engineering methods.

I work across commerce, security, knowledge systems, and tools for everyday life: SquirrelOps, UkraineTruth, Homeroom, and contributions to Weaver and Mage-OS Lab. I also explain what I'm learning in writing and video. This site models how I think, and it should tell you when it's guessing.